Deserving attention: what story have you really listened to lately?
Attention is scarce. We all have oh so much to do. And for many of us it’s so hard to manage our time and stay focused with an increasing number of channels and messages. It’s not about getting...
View ArticleContent marketing: superheroes teach the art of storytelling
End of last year, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and characters were not what caught my attention. What fascinated me is the engagement that...
View ArticleSocial, content and PR: connecting the human dots
Put a bunch of PR professionals in a conference room and you get presentations filled with tweetable data (talk to and through the audience), quotes and cases where content marketing, storytelling and...
View ArticleIndustry news/analysis: Cision launches content marketing software
Cision, mainly known in the PR, media and communications industry enters the content marketing software market. The company already offered solutions for PR professionals, including CRM tools for PR...
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